Job Opening

Digital Marketing Manager

job posting no longer active
Job Industry Consumer Goods
Job Type Full-Time
Experience Level Mid-Senior Level
Date Posted 2020-11-09
Job Location Sites At Scale Bldg., Ma. Asuncion Street, Daro, Dumaguete City
Company Information Wrkpod
Website: https://app.wrkpod.com/
Job Description - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Brainstorm new and creative growth strategies - Collaborate with internal teams to create landing pages and optimize user experience - Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Collaborate with agencies and other vendor partners - Identify latest trends and technologies related to our industry - Strategise and drive Product/Service/Customer Reviews and trustbase - Prepare and manage monthly budgets report for the marketing department - Create guidelines, systems and processes for increased work productivity, service and blueprint and to maximise the end-to-end consumer journey - Set, monitor and report on team goals
Job Qualifications - BS/MS degree in marketing or a related field
- Proven track record
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns and Google Shopping
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Compensation Php 40, 000 - Php 60, 000 negotiable
Number of Job Opening 1
Highest Education Attainment College Graduate
How to apply to this job Interested applicants, kindly email your resume to kristy@wrkpod.com or jobs@wrkpod.com and kindly create your profile here: https://app.wrkpod.com. Thank you.
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